***HIGH ACHIEVING CLIENTS WILL PAY FOR YOUR SERVICES***
***FOR BLACK THERAPISTS/HEALERS COACHES...
There's a thought that often trips people up when thinking about the possibility of working with super-impressive clients (y'know, the kinds who have achieved a lot already in their business and life and are happy to pay high fees).
That thought is:
"They're already so good at [INSERT TOPIC I HELP WITH]. They probably already think they know everything about it and don't see any need to improve at it or learn new techniques."
Let me give you 3 reasons why this thought is nonsense and you shouldn't let it stop you from putting a stake in the ground and saying "this IS my ideal client and I want to attract them and work with them."
(which, of course, can lead to the business of your dreams because these high achievers are the ones who see the most value in coaching and professional services and are most willing to pay high fees)
Here we go:
REASON NUMBER ONE
Yes, they do see a need to improve. Even though they are already so good at [THING YOU HELP WITH].
That's the thing about high achievers. No amount of achievement is ever enough. Hedonic adaptation and all that, y'know.
Was Michael Jordan satisfied with one championship? No.
Two? Three? Four? Five? No.
Even at six championships, when the Bulls finally split up, Jordan thought they could do more.
You could hear the disappointment in his voice when he was interviewed in The Last Dance ESPN series when he talked about how he didn't understand why the team had to be disbanded and he had been eager to have them try for a seventh.
To someone who has not reached a high level of achievement in something, this mindset makes no sense. I mean, he was already in the top 3-5 most famous athletes of all time and the Bulls held so many world records (some of which they still hold to this day).
Why would he want more?
But to the high-achieving type, it makes PERFECT sense. They know that once you achieve something, the "high" wears off pretty quickly and it becomes your "new normal" and now you just want something new to strive for.
So if you think high achievers don't see a need to improve, think again. They are actually the MOST likely group of people to see a need to improve.
Accomplished singers are the ones taking the most lessons.
Experienced weightlifters are the ones paying the most for personal trainers.
People who've been doing boundaries work for 15 years and are quite familiar with the topic already are the most likely to hire the best boundaries coach
on the planet to help them fine-tune things in their relationships.
REASON NUMBER TWO
(why it's nonsense to think that impressive clients won't hire you because they don't see a need to improve and think they know everything)
A much more likely reason why they won't hire you is that you haven't shown the impressive client what OUTCOME(S) they could get if they knew the next-level stuff that you know.
In other words, if you go around saying things like, "Your offer isn't good enough!" or "Your coaching techniques could be improved!" or "I know you think you know a lot about boundaries but there's actually a lot you don't know and I can show you!!"...
...then OF COURSE that's not going to work well.
They don't believe you - because they know they're an impressive person and they know that what they've built (or who they've become) is outstanding.
However, if you SHOW, as opposed to telling, they will absolutely pay attention.
And again: "showing" looks like naming what OUTCOMES they could get (or, said another way, what gaps they could close) if they had your next-level knowledge.
Here's a good example of this:
When her industry shut down due to the pandemic and shelter-in-place, my client did not panic. Because she had been using my money mindset tools for years in advance, she had easily earned and saved enough to take an entire year off as a sabbatical. She used the time doing things she loved like: painting, she went back to her art work and created a series of larger paintings for her own personal enjoyment and she finally produced and released the album she had been working on for years.
See?
The same thing applies to whatever results are possible from the knowledge that you have regarding your topic.
If you know coaching techniques that can increase someone's client success rate to 99%, and you talk about that 99% outcome that's possible, and they're only at 75% success rate, you can bet they'll pay attention to what you're saying.
If you know boundaries techniques that can help someone be totally at peace when setting a boundary, instead of worried what the other person will think, and you talk about that result, and the impressive person doesn't have total peace yet, you can be sure they'll start asking themselves whether they might need what you offer even though they know a lot about boundaries already.
REASON NUMBER THREE
(why it's nonsense to think that impressive clients won't hire you because they don't see a need to improve and think they know everything)
Impressive clients are smart and if you explain HOW your thing can help them reach their next level of achievement, they'll understand.
They'll see that this "how" is different from what they've tried before, and they'll be interested.
(Impressive clients tend to like trying new things and learning new things, too!)
The point here is that JUST letting them know what outcomes are possible from your methods isn't enough.
You've also got to give them a clue as to what your methods ARE - and HOW they enable the outcomes.
Otherwise it just looks like you're making scammy claims, and the high-achieving clients are especially sensitive to those, because they've been around the block and heard it all.
An example of sharing "how" is that I don't just talk about the results that are possible from my transformational money mindset work - I actually share HOW a transformational money mindset materializes. (See FB post from Sunday, May 15th)
I write posts pointing out specific things about people's money mindset that make raising their fees harder vs. easier. (See FB post from Friday, April 15th)
(And btw - with the high-achieving types, getting some results from your free content/teachings in no way deters them from hiring you. Again, high achievers always want more, so if they get a "little result," like getting their first high fee client, they're by no means satisfied - it just makes them want to hire you to get the "big" result, like consistently feeling the internal capacity to remain regulated around fee conversations.)
...
To recap:
1. High achievers do see a need to improve even though they're already good at the thing you help with.
2. Show the OUTCOMES that the high achievers can get from knowing/mastering your next-level stuff. Don't just harp at them that they need to improve (I know you wouldn't do that, but just illustrating a contrast here )
3. Show HOW your next-level stuff can help them get those specific outcomes. Don't be mysterious.
This is the mindset I help you develop in my 12-week Money Mindset Mastery program. This program is a great fit for established high-achieving Black Women Therapists (Social Workers, Psychotherapists, Health Coaches, Healers, Reiki Masters, Yoga Teachers, Nurses, etc.) who are ready to raise their private practice (session) fees, but know their money mindset is the main thing stopping them. You’re pretty sure about who you help and what you help them with (niche), and you aren’t debating between a bunch of different things. You’ve been earning $5K to $50K per month, but you’re seeing too many clients or you just want to earn more and spend a lot less time doing it. I can help you to do the internal work necessary to go from 20 clients to only 10 clients per week at $200-$350+ per hour.
In the program you get 1-on-1 calls; recordings of coaching calls; weekly assignments delivered via brief (7 to 15 minutes) audio lessons; Fee conversation role-plays; plus I won’t just tell you what to do, I will hold your hand step-by-step through your entire money transformation.
If interested in the offer, send me a DM
In your initial message, please include the following:
Your expertise (niche)
Your current fee
Your income goal for the next 12 months &
1 thing that makes this program seem like a fit for you
Look forward to hearing from you.
P.S. I’m accepting clients right now into my 1:1 container. If we’re a good fit for each other, you can start as early as this week.